So, some of these factors are proven, but others are just speculation. With each update, SEOs test to see what's changed. Since 2006, there have been thousands of algorithm updates. There are over 200 ranking factors that are generally considered correct (but again, it's debatable). How many Google ranking factors are there? So I would strongly recommend using these factors as a guide. All marketers, content creators, and SEO strategists should be familiar with them - not because they're the end-all, be-all of SEO (they're not), but because they help create a better user experience, which ensures more leads and conversions for your business. Understanding ranking factors is necessary for effective SEO. Ranking factors are the criteria applied by Google (and other search engines) when evaluating pages to decide the best order of relevant results to return for a search query. If you want to create more helpful content for your ideal audience, it's worth referring to these ranking factors to improve both your SEO and your overall marketing strategy. Nevertheless, user experience is one thing Google continually improves for their users. SEO's often differ in their perspective on which ranking factors matter the most - or whether they're important at all. While that's certainly the most comprehensive perspective, I've pulled all the known ranking factors together in one post and shared my personal top 10 to make it a bit more tactical.īut before you jump in, understand that everything is arguable in SEO, and there have been some controversies concerning these "200 known ranking factors". In 2006, Google declared that it was using over 200 ranking factors. This list serves as our guide in a field that's constantly evolving.
So it's time to face the facts, and take the changes in stride.Īs difficult as ranking in the coveted number one spot may seem, there is a list that'll help you get there: Google's 200 known ranking factors. Regardless of whether an algorithm update rocks or destroys your world, they're an inevitable occurrence. and just like that, your rankings have tanked. You are riding the waves of growth in SERPs and feel like you're on top of the world.Īnd the next day, there's an algorithm update that comes along. You do thorough keyword research and create super awesome content that ends up performing well - score! If you're an SEO, I know you can relate to the following scenario.
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